Objective: As weight loss in primary care remains minimal, Health Professionals are advised to medically manage obesity-related risk factors including blood pressure and cholesterol. This experimental study evaluated the impact of medically managing risk factors on obese patients' motivation to change their behaviour.
Methods: A vignette study with two arms: successful medical management (ie risk factors have improved) vs failed medical management (ie no change) set in three General Practices in the South of England. Overweight and obese patients (n=170) rated their behavioural intentions and beliefs after reading a vignette describing an overweight patient who had received either successful or failed medical management of their risk factors (blood pressure and cholesterol).
Results: Following successful medical management overweight and obese patients reported increased intentions to lose weight and a greater understanding of their condition.
Conclusion: Medical management may change patient's understanding of their weight problem and motivate them to lose weight.
Practice implications: Successful management relating to improvements in blood pressure and cholesterol may offer renewed hope and motivate obese patients to change their behaviour. This could be used as a teachable moment to encourage patients to see that obesity need not be an inevitable part of their lives.
Keywords: Communication; Consultation; Obesity management; Primary care; Risk factor feedback.
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