Table 4. Illustrative quotes on why GPs’ attitudes towards meetings with pharmaceutical representatives
Reluctant-meeters ‘I was never madly comfortable about it but then again on a personal level I often felt sorry for the individual people. So I would out of politeness meet people.’ (P19)
Anti-meetersMeeting a rep one-to-one, who’s just there to sell a product, and won’t give me balanced views ... I have no time for that.’ (P11)
Eager-meeters ‘The relationship I would have had with the reps over the years would have been very valuable.’ (P13)