Table 3. Participants’ preferences for the content and design of printed health education material (n = 205)
Aspect n ( %)
Format
  Trifold brochure72 (28.8)
  Plain sheet38 (15.2)
  Card77 (30.8)
  Handbook54 (21.6)
  Other9 (3.6)
Add-on
  Photos80 (32.0)
  Caricatures13 (5.2)
  Tables23 (9.2)
  Graphs115 (46)
  Other19 (7.6)
Content
  Healthy lifestyle & primary prevention97 (38.8)
  Screening & secondary prevention73 (29.2)
  General information about disease76 (30.4)
  Other4 (1.6)
Communication style
  Medical (scientific)58 (23.2)
  Cautionary45 (18.0)
  Emotional31 (12.4)
  Advisory115 (46.0)
  Other1 (0.4)