TY - JOUR T1 - Like, comment, subscribe: How journal editors can navigate social media competing interests JF - BJGP Open JO - BJGP Open DO - 10.3399/BJGPO.2023.0038 SP - BJGPO.2023.0038 AU - Patrick Burch AU - Daniel Butler AU - Hajira Dambha-Miller Y1 - 2023/03/14 UR - http://bjgpopen.org/content/early/2023/03/10/BJGPO.2023.0038.abstract N2 - Social media is an important tool for researchers, publishers, and doctors alike. In an era of ever-increasing connection, access to open social media platforms allow users to interact with potentially millions of others in a public arena on wide-ranging subjects with the purpose of gathering information, formulating opinions, persuading people, or simply passing the time by ‘scrolling vertically’. Social media platforms are, by default, publicly visible. Carefully formulated text alongside informal, seemingly innocuous contributions have the potential to create opportunities for momentary connections or conflict through comments, likes, and blocks. These moments are stored in perpetuity, creating potential for future conflict, as the internet never forgets.So, how do journal editors navigate competing interests within social media in an era of ever-increasing connection? Editors are often social media platform users. Like everyone else, they may engage in current and previous interactions with authors, fellow editors, advisory members, or public representatives. Given the number of potential social interactions stored over time from account inception, should each of these individual interactions be declared as a competing interest by the editor? While there is a general acceptance and … ER -