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Research

Promoting parkrun to patients using the general practice website: a qualitative exploration of ‘parkrun practice’ websites

Joanna Fleming and Rebecca Mensah
BJGP Open 2021; 5 (2): BJGPO.2020.110. DOI: https://doi.org/10.3399/BJGPO.2020.110
Joanna Fleming
1 Warwick Medical School, University of Warwick, Coventry, UK
BSc, MSc, PhD
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  • For correspondence: j.l.m.fleming@warwick.ac.uk
Rebecca Mensah
1 Warwick Medical School, University of Warwick, Coventry, UK
BSc
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    Figure 1. Most commonly used image.
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    Figure 2. Parkrun practice information.

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    Table 1. Practice characteristics (N = 114)
    CharacteristicValue n (%)
    Number of patients registered at practice <40002 (1.8)
    4000–800026 (22.8)
    12 000–16 00028 (24.6)
    16 000–20 00016 (14.0)
    >20 0008 (7.0)
    Number of parkruns linked to 01 (0.9)
    1103 (90.4)
    23 (2.6)
    32 (1.8)
    40 (0.0)
    ≥53 (2.6)
    Not stated2 (1.8)
    Closest parkrun is within patient catchment area Yes78 (68.4)
    No34 (29.8)
    Not stated2 (1.8)
    Practice had involvement with parkrun before initiative Yes, a lot2 (1.8)
    Yes, a little50 (43.9)
    None at all61 (53.5)
    Don’t know1 (0.9)
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    Table 2. Type, location, and frequency of information presented (N = 79)
    Type of information n (%)
    Content and location
    parkrun information on homepage18 (22.8)
    Link to parkrun information on homepage19 (24.1)
    parkrun logo on homepage6 (7.6)
    parkrun information on news page19 (24.1)
    parkrun information in newsletter4 (5.1)
    parkrun information in other areas of website18 (22.8)
    Use of official parkrun literature (for example, leaflets)42 (53.2)
    Links to other health initiatives19 (24.1)
    Use of social media(for example, Facebook, YouTube, news articles)20 (25.3)
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    Table 3. Presentation of types of information (N = 79)
    Type of informationparkrun practices presenting this information, n (%)
    What parkrun or parkrun practice is65 (82.3)
    parkrun activities and events28 (35.4)
    Addressing patients’ concerns about participating in parkrun54 (68.4)
    Health benefits of parkrun40 (50.6)
    Other (non-health) benefits of parkrun42 (53.2)
    Practical information60 (75.9)

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    Supplementary material is not copyedited or typeset, and is published as supplied by the author(s). The author(s) retain(s) responsibility for its accuracy.

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Promoting parkrun to patients using the general practice website: a qualitative exploration of ‘parkrun practice’ websites
Joanna Fleming, Rebecca Mensah
BJGP Open 2021; 5 (2): BJGPO.2020.110. DOI: 10.3399/BJGPO.2020.110

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Promoting parkrun to patients using the general practice website: a qualitative exploration of ‘parkrun practice’ websites
Joanna Fleming, Rebecca Mensah
BJGP Open 2021; 5 (2): BJGPO.2020.110. DOI: 10.3399/BJGPO.2020.110
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Keywords

  • Qualitative research
  • health promotion
  • information technology
  • primary health care

More in this TOC Section

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  • “We’re all in the same boat… some of us just have more holes in their boat”: a qualitative interview study primary care staff views of Deep End Cymru
  • General practitioner characteristics and video use in out-of-hours primary care: a register-based study
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